The Président cheese range dates back to 1933, in Laval, France, when André Besnier collected his first 17 litres of milk to make 35 Camemberts. In 1968, Besniers’ products were combined under one name, Président. Today that rich history of cheese making is available in South Africa as they pair with local brand Simonsberg. Consumers can expect the same great taste, but with a new name. The award winning cheese will continue to be made locally in the Cape.
The press release states:
Président, one of the world’s leading cheese brands, was founded in 1968 in France, by a family committed to crafting the most delectable cheeses for all.
The brand is enjoyed and respected worldwide, which is a testament to Président’s passion for cheese-making, its roots in tradition, and its expertise handed down from one generation to another for over 80 years. Now, Président looks forward to sharing its passion and know-how as it pairs with a local brand also rich in heritage and tradition.
Président and Simonsberg are both masters of cheese and have experience going back for many years, but apart from the experience they most importantly share the same values and traditions.
Moreover, Président brings a wealth of expertise, not only in cheese-making, but also in the development of cheese categories through consumer education and investment in local markets.
Over the next three years Président will commit to increasing total category spend of cheese in South Africa by approximately 25% in order to further expand consumers’ repertoire of cheeses. Président has succeeded in doing so in more than 147 countries and is now locally produced in over 100 factories, globally.
As Simonsberg becomes part of the Président stable, be assured that President will uphold the quality of this range of award-winning cheeses, as they will continue to be manufactured locally in the Cape, making use of the same quality ingredients and age old cheese-making processes – It’s the same great taste, just a new name.
The new packaging, featuring both Simonsberg and Président logos hit store shelves across the country in September.
Président Cheese very kindly sponsored all of the cheese for the Cape Leopard Trust event held at the Charles Grieg Gallery at the V&A Waterfront last week (images above). So from all of us involved with the event, a huge thanks to a brand who cares and for giving back and supporting this worthy cause.